When Broadway Returns, Ticketing May Be Different

Why did Jujamcyn switch from Ticketmaster to SeatGeek (more commonly a sports ticket app in the U.S.)? For one thing, SeatGeek is very commonly a contactless system, which now seems possible valuable for preventing viral spread. Also, there’s the ease of selling more things: “Beyond selling tickets, its technology could be used to allow customers to order food and drink, arrange transportation, purchase merchandise and get other information.” – The New York Times

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