The Wallace Foundation releases first of new case studies of effective methods of building arts audiences

The Wallace Foundation released the first in a new set of case studies analyzing strategies used by arts organizations to build their audiences. Stemming from the foundation’s Wallace Excellence Awards (WEA) initiative of 2004-2014, the Wallace Studies in Building Arts Audiences series provides evidence-based knowledge on audience-engagement efforts that can be applied by performing and visual arts organizations across the country. The new study, Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera, describes a project by the Twin Cities-based opera company to test new ways to attract women ages 35-60 to performances through an unlikely but effective partnership with a local talk-radio host. The effort resulted in bringing newcomers to performances and generating return visits from some of them. Someone

Comments are closed.

Sign up for the DADA Newsletter