Study: Calling To Thank Donors Doesn’t Result In Them Giving More

About 28% of the donors to the public TV stations who got thank you calls gave to the same charity within the next year. And 28% of the donors who didn’t get the calls did as well. Likewise, about 31% of the donors to the national nonprofit gave to that group again, whether or not someone called to thank them for their first donation. – The Conversation

Comments are closed.

Sign up for the DADA Newsletter