Duh – Most Of Us Judge A Book By Its Title

For two of the three most-browsed books in the Codex test, participants said that the books’ titles, not their graphics, were the strongest factors in prompting them to click the read more buttons. “People who buy and read books are word lovers; nothing intrigues them more than a strong message delivered by uniquely crafted title, subtitle, or even a reading line.” – Publishers Weekly

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