Apple chooses de Young Museum app to premiere on Apple Watch

The de Young Museum app is now available for Apple Watch. The app, created in partnership between the Fine Arts Museums of San Francisco and local start-up Guidekick, initially launched in October 2015. It was the first museum app to take advantage of Apple’s indoor positioning technology, which allows visitors to pinpoint their position in the museum within three meters. Visitors effortlessly receive notifications on the Apple Watch as they approach selected artworks. The de Young Apple Watch app will track visitor’s progress through tours and allow them to control audio playback from their wrist. The Apple Watch automatically syncs with the iPhone app. The iPhone app features a 3D map of the building to ease navigation and way finding, and allows users to select thematic tours or to navigate the galleries more freely. Content is automatically triggered

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